Week 5 - Blog implementing with My Optus community

Welcome back to my blog, last time we have discussed about how company implement enterprise 2.0. Today, we will cover the company that use blog to enhance their business and associated with implementing Enterprise 2.0 as well published by McKinsey Global Institute (2012).

How important is the company use blog to enhance their business? Blog has been used for lots of people today and on February 2014, there were around 172 million Tumblr and 75.8 million Wordpress, and it was only for all of the blog today. But why it influence business to take a part of benefits from doing blog? Because a giant of bloggers and readers who use blog daily for sharing information and capturing ideas.

In this blog, I will introduce Optus that use blog with the idea of implementing Enterprise 2.0.

Optus

Optus Pty Limited is the second largest telecommunications company in Australia and it primarily trades under Optus brand. It provides service that operates its network infrastructure as well as using the service of other network service providers, broadband, wireless and internet service.

There are two formulas that I would like to discuss today.

Twitter 

In the value levers with implementing Enterprise 2.0, Optus is able to enhance its collaboration and communication platform with their customers by using tweet. Tweet is a method that provides Optus for sharing a short status or news with its followers and continuing collaborate with clients for their recent business activities. This social media tool has been able to distribute news to customer to their tweet by simply add Optus as their follow company, and also Optus will not need to make a phone call to its customers, it is more effective that without being disrupt its clients to spread out information.

My Optus community Blog

Optus has a community blog that cover a central source of information which followers are able to engage with Optus staff and it also covers Question and Ask area for customer to communicate similar interest or problem solution that they are facing with. The My Optus community will be able to service customer when they need to assist such as technique problem and solution platform in My Optus community will be able to directly response to customer who has sent the trouble shooting to Optus staff without going to go local store and immediately reply back as soon as staff receive it.

Thanks you for reader my last post but not least lol.    

Reference

https://twitter.com/Optus

https://community.optus.com.au/

Week4 - How does Adidas implement enterprise 2.0?

This week topic is the benefits and value associated with implementing enterprise 2.0 by using 10 social technology value levers from McKinsley Global Insititute in 2012.I would like to discuss how Adidas implement enterprise 2.0.

Adidas is a multinational corporation that designs and manufactures sports shoes, clothing and other sport equips. And how did Adidas implement Enterprise 2.0?

Firstly, adidas uses social media to create value for social commerce. Facebook has been used in adidas as an advertising site that introduces a great product or the product that will be released recently for users to tag them in their profile. It has enhanced the ability that spread out message by social  technologies when their communities are like the product for user self’s experience and also it is efficient for distribute the information to target customer and get them back as quick as information post.

Also, market research has demonstrated that customer insight for them to look at famous athletes. For example, there are several basketball player in NBA, they were incorporated with adidas to sell their self-brand shoes and designed by adidas with the brand mark on it for both customer favorite and reputation that advertising around customer who like a specific player.

As Adidas cares that how does our customer feel and think their goods. This comes out a way that adidas get close with users by recruit a player or multiple player for a real testing on their use experience for how can be more efficiently when they in the game. Being very close to the athletes will be also applied with customers, it is how adidas cares their customer feeling and giving player every edge at top of their game to makes a real difference.

Have a look on the video that show adidas innovations. 

Thank you for reading 

Week 3 - option 1

Welcome back guys, I have discussed strategies of making a good blog last week and this week is going to discuss a social technology tools. I personally not understand deeply in enterprise 2.0, so I decided to take option 1 for an easy starting.

There are two social tech tools that I am interested with and would like share a bit of experience to you all.

 

Wordpress


Wordpress is a free and open source blooging tool and It was founded on May 27 2003 by Matt Mullenweg and Mike Little. Wordpress has several functions which includes themes, plugins, mobiles and other like comment. In themes, it allow user to change the look or installation without altering the blog content or structure of your blog site. There are some free themes for user and you can also pay in some themes which look much better or you may comfortable with. Also, Wordpress has released mobile version, so you are able to blog from your mobile device without open browser to write a blog immediately.

LinkedIn



LinkedIn is the leading online professional directory of individuals and companies. It has over 300 million users in over 200 counties. LinkedIn provide a significant outlet where work at home professionals are able to stay connected with the outside world. In my experience of trying LinkedIn, it is a bit hard for me to discover the functionalities in LinkedIn, probably it is able you to grow your network area and stay close with the companies that you are looking for and industry.




I got a question to ask my reader, if you have used LinkedIn, can you please explain how it benefits you and what area?

Making blog success

Hello, there. Welcome to my first blog of enterprise 2.0. Today, I am going to introduce my blogging strategy in order to make it success. Before I start my first blog, I have to introduce a bit of myself. My name is Allen, I am studying bachelor of IT, the reason of studying Enterprise 2.0 was because I would like to touch relevant units in enterprise, but it is extremely different of what I have studied before in enterprise field, anyway, let's back to our topic of what makes a blog a success and several strategies for my blogging.

I started to ask myself, why I write a blog, then it comes out because I would like to share my knowledge with others who are interested with or seeking to have ideas for them, so I will discuss what I have learn from lecture and explain the ideas in words or maybe video that has mention my opinion.




In personal ideas of creating a useful post is probably insert a couple of picture or a link for video from youtube or any other website. The reason that I recommended to add picture and video is because if your blogwriting skills is not yet to be an expert, you would probably need a picture or video to attract audience and also improve your blog instead of readers are tired with your blog because there are so much context or complex meaning in words.

There are several ideas that I would like to share from other blogger below.  

1. Keep the reader's problem in mind 

 This is quite important because your readers can be your target audience and they can be your long time followers. Thinking about who is going to read your blog and what they want to know, so reply back their opinion is significant to be interact with your audience, solving problem and get answers for them will make the relationship deeply.

2. Don't just write about yourself

Well, in this point, I have seen some of bloggers who contain too much emotion on their blog such as personal journals, expression on emotion of dislike something or like something. That kind of blogs will be read for a part of people, but it is only few for friends, family or any other people who are related with blogger, so what I point out is that most of readers will not be attracted in personal journals or expression blog, they are tended on what do you write for them.

3. Try new things 

 

                                                     Well, probably failure anyway ↑

But, yeah, you can not try without new and it is no doubt that audience will be interested on different topic and it is also a good way to experiment on what is your audience would like to see. Otherwise, if your blog contents are always same things, then your readers will be bored and bad thing is that reader will not follow you anymore.

To conclude my first blog, I will probably enhance blog content and makes it a bit more interesting to get as much as more audience. Also, doing a bit research may assist on my blog content to make it better and not silly or the information that everyone probably already know. 

Hopefully my first blog have given you a couple of ideas, thank you for reading and leave comment will be appreciated. 

Reference

Leo. B(2008). 12 Essential Blogwriting Tips for Building a Successful Blog. Retrieved from http://writetodone.com/12-essential-blogwriting-tips-for-building-a-successful-blog/