Week 5 - Blog implementing with My Optus community

Welcome back to my blog, last time we have discussed about how company implement enterprise 2.0. Today, we will cover the company that use blog to enhance their business and associated with implementing Enterprise 2.0 as well published by McKinsey Global Institute (2012).

How important is the company use blog to enhance their business? Blog has been used for lots of people today and on February 2014, there were around 172 million Tumblr and 75.8 million Wordpress, and it was only for all of the blog today. But why it influence business to take a part of benefits from doing blog? Because a giant of bloggers and readers who use blog daily for sharing information and capturing ideas.

In this blog, I will introduce Optus that use blog with the idea of implementing Enterprise 2.0.

Optus

Optus Pty Limited is the second largest telecommunications company in Australia and it primarily trades under Optus brand. It provides service that operates its network infrastructure as well as using the service of other network service providers, broadband, wireless and internet service.

There are two formulas that I would like to discuss today.

Twitter 

In the value levers with implementing Enterprise 2.0, Optus is able to enhance its collaboration and communication platform with their customers by using tweet. Tweet is a method that provides Optus for sharing a short status or news with its followers and continuing collaborate with clients for their recent business activities. This social media tool has been able to distribute news to customer to their tweet by simply add Optus as their follow company, and also Optus will not need to make a phone call to its customers, it is more effective that without being disrupt its clients to spread out information.

My Optus community Blog

Optus has a community blog that cover a central source of information which followers are able to engage with Optus staff and it also covers Question and Ask area for customer to communicate similar interest or problem solution that they are facing with. The My Optus community will be able to service customer when they need to assist such as technique problem and solution platform in My Optus community will be able to directly response to customer who has sent the trouble shooting to Optus staff without going to go local store and immediately reply back as soon as staff receive it.

Thanks you for reader my last post but not least lol.    

Reference

https://twitter.com/Optus

https://community.optus.com.au/