Week4 - How does Adidas implement enterprise 2.0?

This week topic is the benefits and value associated with implementing enterprise 2.0 by using 10 social technology value levers from McKinsley Global Insititute in 2012.I would like to discuss how Adidas implement enterprise 2.0.

Adidas is a multinational corporation that designs and manufactures sports shoes, clothing and other sport equips. And how did Adidas implement Enterprise 2.0?

Firstly, adidas uses social media to create value for social commerce. Facebook has been used in adidas as an advertising site that introduces a great product or the product that will be released recently for users to tag them in their profile. It has enhanced the ability that spread out message by social  technologies when their communities are like the product for user self’s experience and also it is efficient for distribute the information to target customer and get them back as quick as information post.

Also, market research has demonstrated that customer insight for them to look at famous athletes. For example, there are several basketball player in NBA, they were incorporated with adidas to sell their self-brand shoes and designed by adidas with the brand mark on it for both customer favorite and reputation that advertising around customer who like a specific player.

As Adidas cares that how does our customer feel and think their goods. This comes out a way that adidas get close with users by recruit a player or multiple player for a real testing on their use experience for how can be more efficiently when they in the game. Being very close to the athletes will be also applied with customers, it is how adidas cares their customer feeling and giving player every edge at top of their game to makes a real difference.

Have a look on the video that show adidas innovations. 

Thank you for reading